Our Event for Sebastian Professionals had Everyone Seeing Fireworks!

The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their company’s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.

We didn’t just want our attendees to be aware of Sebastian’s products, we wanted them to build a preference for Sebastian’s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was  filled with cocktails, product demonstrations, and branded merchandise.

We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.

What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!

Photographers: Citibank Toys-for-Tots

Locations: Chicago, IL

Attack! photographers and brand ambassadors visited popular mall destinations during the holidays to raise awareness for Citibank and Toys-for-Tots. Enthusiastic brand ambassadors interacted with shoppers and encouraged passers to take a free holiday photo with their families. Participants were then directed to a website where they could download their photos online. For each photo taken, Citibank would donate $10 to the Toys-for-Tots foundation. Promotional teams also distributed canvas Citibank totes and hand-warmers to shoppers during the event.