A portrait of the how the liquor was prepared in the experiential activation. The placement and premium distributions allowed trial and consumer engagement.
Brand Ambassadors and promotional models recorded thoughts and feelings of samplers who tried the Malibu Black Rum samples.
Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadorsÂ focused on consumer engagementÂ at theseÂ events, while theyÂ gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their companyâ€™s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.
We didnâ€™t just want our attendees to be aware of Sebastianâ€™s products, we wanted them to build a preference for Sebastianâ€™s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was Â filled with cocktails, product demonstrations, and branded merchandise.
We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.
What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!
Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL
Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.Â Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!
As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.Â Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!
Location:Â Â Boston, MA; New Orleans, LA;Â New York, NY; Washington, DC;Â Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;Â San Antonio, TX;Â Philadelphia, PA;Â San Diego, CA;Â Los Angeles, CA;Â San Francisco, CA;Â Houston, TX;Â Las Vegas, NV
Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand AmbassadorsÂ went into action and Attack!’d. Â The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awarenessÂ campaignÂ of improving healthcare worker safetyÂ while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!
Locations: Greater New York, NY; Northern New Jersey, NJ
Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth inÂ both markets!
Attack!â€™s Canadian staff built awareness around Money Gram, a global money transfer service, in two major Canadaian markets. Brand ambassadors distributed branded Money Gram bagsÂ at Toronto’s Caribbean Carnival. Teams engaged in conversations with interested festival goers sharing information on Money Gram services. Promotional materials were also distributed by Attack! street teams at high-traffic shopping centers.
Attack! promotional brand ambassadors headed to high foot traffic locations surrounding Santa Monica to help get the word out about Bloomingdale’s Grand Opening. Street team members distributed branded goodies to Farmers Market and Promenade visitors. While engaging with consumers, promotional team members passed out informational flyers to help promote the newest retail location.
Attack! street teams and brand ambassadors headed down to Santa Monica to help promote Petco’s Natural Neighborhood Festival. Over 500 furry friends and 600 owners came to the daytime event. An 8,000 sq. ft. grass field was constructed to hold pet yoga classes, grooming stations, expert speakers and table tops filled with endless amounts of natural canine snacks. Celebrity pet, Tillman, the skateboarding bulldog, made a guest appearance at the event and showed off his excellent boarding skills.Â The event successfully introduced Petco’s new Natural Neighborhood Shop and also received local news coverage on ABC.
Locations:Â Â Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI
Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.Â Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.Â Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.