Airport Marketing: United/Chase

Location: Chicago O’Hare International Airport, Denver International Airport, Washington Dulles International Airport

United Airlines and Chase teamed up this holiday season to reward passengers flying out of the busiest airports in the country at the busiest time of year. Attack! sent brand ambassadors behind security clearance gates to hand out over 130,000 free travel kits to travelers on behalf of Chase and their new Mileage Plus Club Visa Card. The Attack! teams worked peak hours over the span of two weeks in late December and reached thousands of consumers as they flew out to their respective destinations.

Wearable Media: Wii for Kaiser Permanente

Location: Honolulu, HI

Brand ambassadors outfitted in wearable media units visited high traffic locations in Hawaii this month, interacting with consumers to share information on Kaiser Permanente’s health care offerings. At a busy University of Hawaii football game and at popular Ala Moana Mall, teams wearing the units invited passers-by to play one of the many active and fun Wii Fit games streaming on their screens. Energetic and personable brand ambassadors shared Kaiser branded premiums, as well as brand messaging, throughout the promotion, and had a curious crowd surrounding them at all times!

Costumed Characters: XBox Squeeballs Promotion




Location: Los Angeles, CA

To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at the plush  toys (and take them home afterward!).  The street teams helped to create a fun environment with memorable experiences and lasting positive impressions for all involved. The event spanned three days and generated immeasurable buzz for Squeeball’s October 2009 release by distributing 1,000 plush toys and 1,700 flyers!

Beverage Sampling: POM Iced Teas and Coffee




Location: San Francisco, CA

Attack! sent POMbassadors to the start and finish lines at San Francisco’s craziest marathon, Bay to Breakers. Costumed brand ambassadors sampled POM’s new iced teas and coffee to runners, walkers and spectators at the race’s start. Near the finish line, friendly and knowledgeable staff offered samples at the official POM booth, drawing in crowds to try the brand’s newest products. At the end of the day, approximately 5,000 bottles had been distributed!

POM and Attack! at Bay to Breakers

POM-Tea-Street-Team-Sampling-in-San Francisco

Location: San Francisco, CA

Attack! brand ambassadors will be on-site Sunday, May 17th, at this year’s annual Bay to Breakers event offering free samples of POM Pomegranate juice to thirsty participants. If past years are any indication, most of the San Francisco Bay Area will be there, so be sure to set yourself up as a “Follower” of Attack! Marketing on Twitter ( Attack! staff will be providing real-time updates on the POM team’s location. Make sure to find them and try a sample of the refreshing beverage!

Street Teams: ULTA Miami




Location: South Beach, Miami

To celebrate the grand opening of ULTA’s Miami location, Attack! sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and 1,000 nail files were given out over the seven day execution.

Holiday Sampling: Safeway’s O Organics



Location:  San Francisco, CA

Attack! was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement for the line of organic food by distributing 4,000  brownies, 2,000 mini boxes of raisins, 4,000 juice pouches, and an infinite amount of seasonal cheer!

Event Sampling: Popchips Tailgate





Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!

Buzz Marketing: The Face Shop on the Today Show!



Locations: Omaha, NB; Minneapolis, MN; Milwaukee, WI; San Francisco, CA; Los Angeles, CA; Chicago, IL; Portland, OR; Las Vegas, NV; New York, NY; Kansas City, KS; San Diego, CA; Atlanta, GA; Seattle, WA; Miami, FL; Denver, CO; Phoenix, AR; Dallas, TX; Austin, TX; Houston, TX; Orlando, FL.

Attack! Brand Ambassadors have been driving awareness and creating buzz all over the nation for The Face Shop’s new mask sheet, now available at Walgreens. Brand Ambassadors can be spotted distributing postcards and mask sheets at local hot spots near you in 21 markets. At the end of the promotion, nearly 115,000 mask sheets and 100,000 cards will have been distributed. Check out the recently featured mask sheet, along with other beauty product picks, on The Today Show!

Read more on The Face Shop marketing campaign.