Attack! brand ambassadors headed to San Francisco’s Moscone Center to help promote SugarCRM during Dreamforce 2010. Street teams of carolers serenaded Dreamforce attendees with SugarCRM melodies set to classic Christmas songs, including, “The 12 Days of Dreamforce” and “Deck the Halls (with Overpriced CRM).” Friendly brand ambassadors distributed song books highlighting the benefits of SugarCRM and encouraged interested passers to visit the SugarCRM website to learn more.
Location: San Francisco, CA
Attack! sent brand ambassadors and costumed characters to DreamForce, a Salesforce sponsored conference at Downtown S.F.’s Moscone Center, to publicize SugarCRM, a Salesforce competitor. For two days during the event, four men dressed as business professionals wore impossible to miss billboard backpacks advertising a “mock book”, Behind the Smoke Screen: the untold story of how Salesforce.com still manages to sell 1999 technology 10 years later.Â Uniformed brand ambassadors were on hand to assist in passing out the books and all team members communicated key speaking points on SugarCRM services as attendees filed in and out of the conference.Â In total, 1,000 hardcover books and close to 5,000 flyers were distributed.Â As an added bonus, the stunt received coverage on Newsweek.com (read full article here).
Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.Â Â Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.Â Protestors were instructed keep their lips sealed on the nature of the cause, and focused on directing traffic to the site.Â Once at the yeson23.net, it became clear that the protest was done on behalf of Horizon Media, one of many agencies up for review with the company (#23 on the review list).
Location:Â San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines,Â recently launched their 2007 Cabernet,Â Â Bailout Wine.Â The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers a $2 economic stimulus check.Â Hoping to ease market volatility woes, local Attack! Brand Ambassadors faced the crisp San Francisco holiday breeze in Union Square for five hours wearing nothing but a 50 pound wine barrel.Â They distributed flyers, engaged shoppers, amused spectators, and created much needed buzz for Bailout Wine.
Location: New York City, New York
Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens and teeny-boppers especially excited about the promotion!
Locations: New York City, San Diego, San Francisco, Los Angeles, Chicago
Movember, the month-long, mustache-themed annual event raising awareness and funds for prostate and testicular cancer, partnered with Attack! Marketing & Promotions to send talented and energetic staff into five U.S. cities.Â At high traffic events and locations in each market,Â Attack teams sported Movember branded apparel and handbags as they distributed and posted a variety of mustache stickers (branded with the Movember website), shared information on the cause, and collected email addresses of those eager to learn more about the organization.Â Â At the end of the campaign, the street teams had distributed approximately 60,000 mo stickers.
Location:Â Chicago, IL
Attack! staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama.Â 100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave their way through the mass of More Magazine readers.Â For the full “Hold It!” experience, take a look at the video below.
Locations: Los Angeles, Atlanta, Chicago, New York, Boston
To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighterâ€™s Pledge”, Attack! sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high traffic areas across the U.S.. In total, the cowboys distributed 10,000 branded “Sheriff Badges”, relayed key messages about the show, and brought laughs and smiles to those lucky enough to get lassoed by one of the handsome cowboys.
Location: New York City
Attack! sent a group of fun and professional football fans to Fox Sports headquarters to serve as the official campaigners for LaDaninian Tomlinson, star rusher for the San Diego Chargers. As LT spoke with press, Attack! Marketing staff helped campaign for LT to become the #1 Fantasy Football pick with picket signs, big smiles and loud cheers. Attack! helped to increase brand awareness for Fox Sports by attracting significant consumer and media interest.
Take a look at the video clip on FOX NEWS to see Attack! Marketing and LT in action: LT Wants Your Vote!
Location: New York City
Attack! teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, alongside a bridesmaid and a groomsman, gathered thousands of entries for a sweepstakes to win a 2008 Vespa.