Locations: New York, Los Angeles, San Francisco, Chicago and Miami
Attack! stage the ambient introduction of MINI Cooper‘s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact urban areas. Attack drivers also served as brand ambassadors, handing out branded products, 500 spec sheets, and over 1,000 ‘Clubman’ focus books.
The Westin Hotel chain needed a creative way to enhance their nationwide campaign to promote the rejuvenating and renewing experience of a Westin stay. Through the course of a three-day workweek Attack! commissioned a local Zen artist to design a Zen garden in San Franciscoâ€™s busy Union Square (directly across from The Westin Hotel itself). More than 25 tons of gravel and rocks were brought in to build the enchanting 30-by-80-foot garden. City-goers were able to watch the artist work first hand while hanging out, working, or reading. Friendly staff was on hand to answer questions, and over three thousand Westin Hotel flyers were distributed.
In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and website traffic increased by 70% in the week following the event!