Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour aroundÂ ConnecticutÂ during the holiday season. Promotional modelsÂ engaged with consumer interaction and distributed samplesÂ as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.
In Newark, New Jersey Attack! Marketing projects Ferrero Rocherâ€™s seasonal holiday chocolate product launch.Â Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French,Â chocolat.
New York City, NY; Chicago, IL; Los Angeles, CA
To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, â€œPretty Powerfulâ€ is geared towards all women, regardless of age or ethnicity.
The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.Â The street team was even able to direct traffic into Bloomingdaleâ€™s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.
Experiential Marketing: Los Angeles County
The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!
Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC
Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.Â At Tough Mudder obstacle course races (â€œThe Toughest Event on the Planet!â€), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed samplingÂ tents, supplying competitors with energy and encouragement.
Why choose Tough Mudder?Â First, itâ€™s an ideal place to demonstrate a product thatâ€™s all about convenience and on-the-go usage.Â Â Plus, presence at an event that represents the â€œultimateâ€ in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.Â And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.
Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI
Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.Â A sweet, light-bodied yellow liquor thatâ€™s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.
Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.Â Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.
Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL
Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.Â Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!
As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.Â Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!
Attack! executed a street marketingÂ sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Centâ€™s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!
Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kelloggâ€™s new Crunchy Nut cereal.
Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the worldâ€™s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.
Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;Â Philadelphia, PA; New York, NY;Â Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA
Axe Body Sprayâ€™s slogan, â€œEven Angels will Fallâ€ sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!
Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Sprayâ€™s new fragrance. Brand ambassadors possessing Â the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!