Brand Ambassadors: Pea Pod Stop & Shop

Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

Sampling: Dale and Thomas National Popcorn Day



Location: New York, NY

Attack! brand ambassadors hit the busy streets of New York to help promote National Popcorn Day! Street teams distributed sample sizes of Dale and Thomas popcorn to nearby passers. Brand ambassadors held picket signs announcing the arrival of National Popcorn Day and interacted with interested consumers who wanted to learn more about the sweet snack.

Beverage Sampling: Coffee Bean and Tea Leaf Demonstrations


CBTL-Brand-Ambassadors-and-DemonstrationsLocations: Los Angeles, CA

Enthusiastic brand ambassadors headed to cities near Los Angeles to help promote the latest Coffee Bean Tea Leaf (CBTL) instant coffee maker. Labor staff helped set up demonstration booths at busy shopping plazas and events. Friendly brand ambassadors invited guests to try CBTL flavored teas and coffees. Teams distributed free beverage samples and demonstrated machine mechanics to all  interested passers.

Sampling: Jingle Ball Popcorn Street Teams

Brand Ambassadors for Dale and Thomas Popcorn

Street-Team-Sampling-Jingle-Ball-NYCLocation: New York, NY

Attack! brand ambassadors faced the cold weather of New York City to help sweeten up the  Jingle Ball experience. Promotional street teams distributed samples of all-natural gourmet popcorn to eager concert attendees.  Street teams interacted with guests and encouraged interested concert attendees to try out Dale and Thomas popcorn while waiting to enter Madison Square Garden.

Shopping Mall Sampling: L’Occitane San Francisco Brand Ambassadors



Locations: San Francisco, CA

Energetic Attack! brand ambassadors headed to the Westfield Mall located in downtown San Francisco to help promote the L’Occitane Natural Skincare line. Dressed in matching yellow shirts, friendly brand ambassadors distributed promotional samples and interacted with interested shoppers.  Promotional staff encouraged consumers to visit the mall’s L’Occitane store for a special celebrity guest appearance and to check out the newest skincare line available.

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.

Event Marketing: Degree Live Nation Sampling



Locations: Tampa, FL; Dallas, TX; Charlotte, NC; Atlanta, GA; Virginia Beach, VA; Indianapolis, IN

Attack! nightlife brand ambassadors headed to various Live Nation concerts and events to help promote Degree’s latest products.  Stationed at busy concert entrances and exits, promotional brand ambassadors interacted with event attendees and distributed free samples of Degree products. Energetic promotional street teams visited Live Nation concerts which included performances by John Mayer, Kings of Leon, Brad Paisley, Toby Keith, Jonas Brothers, Sugarland, Rascal Flats, Tom Petty and Maroon 5.

Nightlife Promotional Models: Labatt Blue Light Beer


Locations: Detroit, MI; Saratoga, NY; Pittsburgh, PA; Syracuse, NY; Columbus, OH; Buffalo, NY; Rochester, NY; Cleveland, OH

Attack! promotional brand ambassadors headed out to popular bars to help promote Labatt’s Canadian Light Beer. Nightlife ambassadors were decked out in matching electric blue outfits and helped distribute samples of the newest beer to interested consumers. Branded flyers and giveaways were also passed out during the night to help spread the word amongst local bar hoppers.

Promotional Sampling: Neutrogena Beauty

Market: New York City, NY

Attack! hired energetic Brand Ambassador Models in their 20′s to sample Neutrogena products in New York City’s Times Square.  Their mission was to spread positive brand awareness amongst surrounding crowds by handing out postcard sized product samples of a new Neutrogena beauty line. In addition to sampling, the Brand Ambassadors greeted and drove people into the Times Square Walgreens location to experience an exciting in-store event.

Promotional Marketing Event: Petco’s Natural Neighborhood Shop

Location: Santa Monica, CA

Attack! street teams and brand ambassadors headed down to Santa Monica to help promote Petco’s Natural Neighborhood Festival. Over 500 furry friends and 600 owners came to the daytime event. An 8,000 sq. ft. grass field was constructed to hold pet yoga classes, grooming stations, expert speakers and table tops filled with endless amounts of natural canine snacks. Celebrity pet, Tillman, the skateboarding bulldog, made a guest appearance at the event and showed off his excellent boarding skills.  The event successfully introduced Petco’s new Natural Neighborhood Shop and also received local news coverage on ABC.