Wheat Thins Six Flag Activation

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Attack! goes to Six Flags Massachusetts with Brand Ambassadors, Street Teams, and Field Market Managers to promote Wheat Thins. Samples were distributed, mobile check-ins were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Social Underground: iBallzâ„¢

Locations: Dallas, TX; New York, NY; Los Angeles, CA; Chicago, IL; Portland, OR

iBallzâ„¢, an iPad protection accessory company, commissioned the help of Attack!’s new service, Social Undergroundâ„¢ to help generate organic online content from core advocates and create meaningful content online.  The “online brand ambassadors” or core advocates, were given an iBallz equipped iPad for one week and asked to create and share interesting content, highlighting the iBallzâ„¢ unique capabilities.

Top advocate were invited to join iBallzâ„¢ founders at the MacWorld conference for an afternoon of iBallzâ„¢ demonstrations and consumer interactions

Social Media Campaign: Jamba Juice’s “Twitter Blitz”

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Locations: New York City, Chicago, Los Angeles, San Francisco, Sacramento and San Diego

To extend the Jamba Juice street team campaign to online consumers and influencers, Attack! created a twitter account (@JambaJuiceLvr) and promoted the brand’s printable Feel Good Bucks to twitter influencers and users in six markets.  Street teams tweeted their locations in advance, updated live from the field with photos, and interacted with Jamba Juice fans to build  interest in-between street team deployments.  Within a 10 week period over 1,500 users were “following” the account and over 86,620 online impressions were made!

(Interested in learning more?  Sign up for Attack!’s free webinar on Social Media here!)

Buzz Marketing: Jamba Juice

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Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA

Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.  Now that’s cool.

Viral Marketing: Gwen Stefani’s Viral Video

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Location: The World Wide Web

To promote Gwen Stefani’s Sweet Escape album, Attack! promoted a Verizon viral video to drive traffic to the ‘It’s a Wonderful Life’ website. The videos were viewed 1.3 million times, featured on 58 websites, mentioned in over 60 blogs and ranked #9 in favorite videos on YouTube for that day!

Learn more about the Gwen Stefani marketing campaign.

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