Sharkies meet Tough Mudders: perfect sampling synergy

Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.  At Tough Mudder obstacle course races (“The Toughest Event on the Planet!”), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed sampling tents, supplying competitors with energy and encouragement.

Why choose Tough Mudder?  First, it’s an ideal place to demonstrate a product that’s all about convenience and on-the-go usage.   Plus, presence at an event that represents the “ultimate” in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.  And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.

Brand Ambassadors: Angels Family Sundays

Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

Ustream T-Mobile Fan Madness

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T-Mobile-U-Stream-Brand-AmbassadorsLocation: Storrs, CT; Gainesville, FL; Durham, NC; Chapel Hill, NC; Richmond, VA; Columbus, OH; Tallahassee, FL

Attack! brand ambassadors organized on-site games and activities during NCAA March Madness to promote T-Mobile and online video streaming client U-stream. In 7 major markets throughout the East Coast, energetic teams of brand ambassadors interacted with basketball fans by playing mini basketball games and distributing T-mobile freebies.  Event attendees were also encouraged to  test out new mobile demo products.

Beverage Sampling: POM Iced Teas and Coffee

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Location: San Francisco, CA

Attack! sent POMbassadors to the start and finish lines at San Francisco’s craziest marathon, Bay to Breakers. Costumed brand ambassadors sampled POM’s new iced teas and coffee to runners, walkers and spectators at the race’s start. Near the finish line, friendly and knowledgeable staff offered samples at the official POM booth, drawing in crowds to try the brand’s newest products. At the end of the day, approximately 5,000 bottles had been distributed!

POM and Attack! at Bay to Breakers

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Location: San Francisco, CA

Attack! brand ambassadors will be on-site Sunday, May 17th, at this year’s annual Bay to Breakers event offering free samples of POM Pomegranate juice to thirsty participants. If past years are any indication, most of the San Francisco Bay Area will be there, so be sure to set yourself up as a “Follower” of Attack! Marketing on Twitter (twitter.com/attackmarketing). Attack! staff will be providing real-time updates on the POM team’s location. Make sure to find them and try a sample of the refreshing beverage!

Spring Break Marketing: AVP Pro Beach Volleyball

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Location:  Panama City, FL

Attack! promotional models invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP)  first event of the 2009 season (co-sponsored by Crocs).   The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out flyers and channeling the fun-loving, healthy and fit image of the AVP.

Buzz Marketing: NBA Live 2009

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Locations:  Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York

To create buzz for the 2009 NBA Live Challenge Events, Attack! brand ambassadors took it to the streets and passed out flyers in 11 different cities.  Brand ambassadors also posted posters on college campuses, in malls and at various hot spots around town.  The street marketing initiative brought fans and players out to the NBA Live Challenge games in record numbers.  Over 10,000 flyers and 2,000 posters were distributed!

Event Sampling: Popchips Tailgate

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Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!

Event Marketing: FedEx Golf

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Location: Fairlawn, Ohio and Braintree, MA

To promote the FedEx Cup, a PGA Tour tournament, Attack! brand ambassadors were sent to local golf courses to interact with golf enthusiasts. The polished and well-spoken Attack staff passed out promotional materials highlighting the FedEx Cup and an instore events scheduled the following week. In addition to visiting golf courses, brand ambassadors visited select businesses to spread the word. On the day of the event, Attack! brand ambassadors were on-site to engage with consumers and get them interested in the golf themed games and giveaways, all the while educating customers on the upcoming FedEx Cup.

Event Marketing: Evian Brand Ambassadors

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Locations: Stanford, Carson and Los Angeles

To promote Evian Water, Attack! worked to maximize their brand presence at major tennis tournaments across the state of California. At these week-long events Attack! brand ambassadors manned the official Evian booths and drew in tournament attendees with their professional and friendly attitudes. The Attack team communicated key speaking points about Evian’s brand history, shared interesting facts about the brand’s involvement in the professional tennis world, and promoted Evian’s online shopping site, shopevian.com. In addition, the teams hosted interactive games at the Evian booth, all the while emphasizing the on-site sales of Evian products.