Video Game Buzz Marketing: Unbound Saga at Comic-Con



Location: San Diego, CA

To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center.  The street teams also gave the stickers to intrigued Comic-Con’ers and urged them to visit the video game’s website, “”.  2,000 stickers and 200 urinal cakes were distributed during the two-day campaign.

Brand Awareness: State Farm Insurance


State-Farm-Promotional-Staffing-Brand- Ambassadors

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN

At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.  In addition, street teams  gave away 150 t-shirts and 250 branded $1 bills. Overall, 8,000 flyers and 500 car stickers were distributed!