Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center.Â The street teams also gave the stickers to intrigued Comic-Con’ers and urged them to visit the video game’s website, “fightthemaker.com”.Â 2,000 stickers and 200 urinal cakes were distributed during the two-day campaign.