When 2012â€™s Lawless was released to DVD, Attack!â€™s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendeesâ€™ love for all things automotive with Lawlessâ€™s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gangâ€™s illegal activities. Many people had seen the movie and thought â€œLawless did a great job of portraying gangster films in an older time period.â€ While prohibition and distilleries were also central to the plot, one man wanted to know: â€œDid you bring any moonshine?!â€
The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, â€œThis is only happening over the weekend? Why not every day?â€ With over 1 million attendees, the expo has become a yearly event not to be missed!
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Attack! goes to Six Flags Massachusetts withÂ Brand Ambassadors, Street Teams, and Field Market ManagersÂ to promote Wheat Thins. Samples were distributed, mobile check-insÂ were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.
Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the Â shopping season. Brand ambassadorsÂ work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. FirstÂ NiagaraÂ was a able to build a presenceÂ through consumer engagement while giving the gift of giving for the holidays.
With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.
New York City, NY; Chicago, IL; Los Angeles, CA
To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, â€œPretty Powerfulâ€ is geared towards all women, regardless of age or ethnicity.
The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.Â The street team was even able to direct traffic into Bloomingdaleâ€™s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.
Experiential Marketing: Los Angeles County
The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!
Attack! Â executed a nationwide college campus tour to foster awareness and excitement around a newly launched online-only game showâ€”Money Break. Â Energetic Attack! street teams distributed promotional flyers and provided audiences details on Money Breakâ€™s features while directing consumers to the Money Break Facebook page to learn more about â€œthe web’s first-ever online-only treasure hunt!â€
Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth inÂ both markets!