Brand Ambassadors: Money Gram

Locations: Toronto, ONT & Vancouver, BC

Attack!’s Canadian staff built awareness around Money Gram, a global money transfer service, in two major Canadaian markets. Brand ambassadors distributed branded Money Gram bags  at Toronto’s Caribbean Carnival. Teams engaged in conversations with interested festival goers sharing information on Money Gram services. Promotional materials were also distributed by Attack! street teams at high-traffic shopping centers.

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Promotional Models: Style Network Jerseylicious

Jerseylicious-Promotional-Models-Street-Teams-New-York


Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Flyer Distribution: Bobbi Brown’s Secret of the Universe

Location: New York, NY; Boston, MA; San Francisco, CA; Chicago, IL; San Diego, CA

 Attack! Brand Ambassadors visited five major markets nationwide to help promote Bobbi Brown’s brand new cosmetic concealer line. Street teams brought delight and excitement to passerbys by handing out Bobbi Brown branded totes and giveaways. Street teams distributed informational flyers to interested consumers and delivered key speaking points to educate fans about the Secret of the Universe Concealer.

 

Street Teams: Propel Fuels Stations Launch

Location: Chula Vista, California

Attack! brand ambassadors are back again promoting a popular new low cost, alternative fuel in Southern California. Over the course of four days, street teams  set up Propel Fuel tents at local gas stations, distributing flex fuel coupons, gift cards and flyers to visitors and passerbys.  A costumed brand ambassador dressed as a clown was on site to interact with consumers who were interested in learning more about the new product. Brand ambassadors answered questions regarding the alternative fuel and shared key environmental benefits that Propel provides.

SXSW Brand Ambassadors: AMD

Locations: Austin, TX

Attack! brand ambassadors were in Austin, TX for SXSW to  help promote computer hardware company, AMD as well as the launch of Internet Explorer 9 (IE9).  Street teams handed out branded coffee mugs and informative flyers to SXSW conference attendees and passers.  Participants were also encouraged to visit AMD’s website for a change to win a new laptop.  The promotion helped to increase brand awareness and drive traffic to the companies’ respective websites.

Street Teams: Buffalo Wild Wings

Locations: Columbia, SC; Lexington, SC

Professional Attack! brand ambassadors hit the streets in Columbia and Lexington, SC to help promote Buffalo Wild Wings during a USC game day.  Street teams distributed coupons and flyers to sports enthusiasts and conducted a ‘register to win’ booth in high traffic areas near the USC Campus.  A costumed brand ambassador dressed as the Buffalo Wild Wings Mascot was on site to interact and engage consumers.

Bi-lingual Brand Ambassadors: Comcast Flyering

bilingual-staffing-comcast-flyers

bilingual-brand-ambassadorsLocation: San Francisco Bay Area, CA; New York, NY; Dallas, TX

Attack! bi-lingual brand ambassadors visited local retail stores targeting Hispanic populations to help promote Comcast’s cable network. Promotional street teams distributed flyers about Comcast Xfinity cable, internet and phone services to resident shoppers. Interested passers were encouraged to visit the Comcast website and stores to learn more about the available services and product.

Specialty Staff: Dreamforce Carolers

Specialty-Staff-SugarCRM-CarolersLocation: San Francisco, CA

Attack! brand ambassadors headed to San Francisco’s Moscone Center to help promote SugarCRM during Dreamforce 2010. Street teams of carolers serenaded Dreamforce attendees with SugarCRM melodies set to classic Christmas songs, including, “The 12 Days of Dreamforce” and “Deck the Halls (with Overpriced CRM).” Friendly brand ambassadors distributed song books highlighting the benefits of SugarCRM and encouraged interested passers to visit the SugarCRM website to learn more.

Street Team Staffing: Shop Smart, Ride BART

BART-Brand-Ambassadors-and-Promotional-Staff

Locations: San Francisco, CA; Berkeley, CA; Oakland, CA

Attack! street teams headed to busy public transportation stations in the Bay Area to help promote BART services before the holidays. Enthusiastic brand ambassadors distributed BART postcards good for free transportation services in December. Promotional teams interacted with BART riders and encouraged commuters to use public transportation this holiday season.