Publicity Stunt: More Magazine “Hold It”!

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Location:  Chicago, IL

Attack! staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama.  100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave their way through the mass of More Magazine readers.  For the full “Hold It!” experience, take a look at the video below.

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