Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Sharkies meet Tough Mudders: perfect sampling synergy

Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.  At Tough Mudder obstacle course races (“The Toughest Event on the Planet!”), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed sampling tents, supplying competitors with energy and encouragement.

Why choose Tough Mudder?  First, it’s an ideal place to demonstrate a product that’s all about convenience and on-the-go usage.   Plus, presence at an event that represents the “ultimate” in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.  And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

Tour Management: XBox 360 Kinect

Location: New York, NY; Atlanta, GA; Norfolk, VA; Orlando, FL; Miami, FL; Tampa, FL; Boston, MA; Chicago, IL; Dallas, TX; Los Angeles, CA; Las Vegas, NV; Minneapolis, MN

Attack! brand ambassadors toured the country and visited various malls to help promote the new Xbox Kinect. The tour staff had a great time bringing awareness to the new product by demonstrating how the games worked and encouraged shoppers to participate as well. Tour managers supervised on-site set-up, booth activations and staff scheduling. Energetic brand ambassadors interacted with booth guests and encouraged consumers to sign-up for Xbox Kinect updates.

Brand Ambassadors: Cotton Mall Tour

Location: Newington, NH; Durham, NC; Atlanta, GA; Tucson, AZ; Flint, MI; Hoover, AL; Boise, ID; Littleton, CO; Roseville, MN; Las Vegas, NV; Portland, OR; Tampa, FL; Roseville, CA; Seattle, WA; Frisco, TX

Attack! Brand ambassadors visited malls across the country to promote the Cotton brand and bring to life the latest “The Fabric of Our Lives” campaign. This nationwide tour allowed shoppers to learn more about Cotton by showing them clothing samples and products. Local shoppers were also encouraged by brand ambassadors to step into the Cotton pop-up studio to record their very own “Fabric of Our Lives” jingle.

Event Marketing: Bacardi Black Eyed Peas Tour

Backardi Spokesmodels

Locations:  Jacksonville, FL; Tampa, FL; Nashville, TN; Birmingham, AL; Columbus, OH; Lexington, KY; Hampton, VA; Washington, DC; New York, NY; Boston, MA; Uncasville, CT; Uniondale, NY; Philadelphia, PA; Pittsburgh, PA

To complement the nationwide Black Eyed Peas tour, Attack! sent young, attractive spokesmodels to Bacardi sponsored concert after-parties nationwide.    In each city, the models engaged with guests as green screen operators, entrance greeters and VIP hostesses.  The ladies created positive and memorable experiences for all Bacardi VIPs and party guests.

Mobile Service Marketing: T-Mobile Carolinas

T-Mobile-Promotional-Staff-Brand-Ambassadors

T-mobile-Street-Teams-Passing-Out-Fliers

Locations:  Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC

To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents via a Mobile Marketing Tour.  Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the event, and managed in-store promotions for customers to receive VIP tickets.   On event day, the reliable Attack! staff served as T-Mobile brand ambassadors, distributing promotional materials, hosting the VIP winners, and ensuring attendees were having a rockin’ time.