Lawless DVD Released with New Twist

Brand Ambassadors involved in consumer engagement with premium distributionBrand Ambassadors distribute branded collateral in a experiential marketing event. WMLawlessDVDRelease3

When 2012’s Lawless was released to DVD, Attack!’s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendees’ love for all things automotive with Lawless’s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gang’s illegal activities. Many people had seen the movie and thought “Lawless did a great job of portraying gangster films in an older time period.” While prohibition and distilleries were also central to the plot, one man wanted to know: “Did you bring any moonshine?!”

Attack! Takes Over L.A. Area for BeWell Expo

The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, “This is only happening over the weekend? Why not every day?” With over 1 million attendees, the expo has become a yearly event not to be missed!

The Mr. Peanut 5K Race Activation

Consumer engagement with a costumed character at a experiential marketing event

Mr. Peanut at the Mr. Peanut 5K.

Mr. Peanut in the landscape of the experiential marketing event focused on Consumer Engagement

With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.

New Yorkers were thrilled with the new PowerCoco Energy Drink!


To promote the new coconut water based energy drink, PowerCoco, Attack! Brand Ambassadors hit the streets of New York City. They delivered full size free samples of PowerCoco to thousands of customers, collected their feedback and described the benefits of this low-calorie, nearly sugar-free energy drink.

In various locations throughout Manhattan, from Whole Foods Tribeca to Equinox Wall Street, our Street Ambassadors offered a refreshing drink to the public and  shared with them the goodness of this new product!

 

Toilet Mints: Brand Ambassadors

Location: San Francisco, CA

Attack! brand ambassadors were out on in the sun introducing Clorox’s new product, Toilet Mints.  Features and benefits of using this new product pulled out a fresh excitement in the public.  Demo reels were displayed on iPads as our team spread the word about this minty new launch!

Nesquik Paparazzi Mob

Location:  Los Angeles, CA

Brand Ambassadors and a costumed Nesquik Bunny went around three high-traffic areas in Los Angeles using street marketing to promote the well-known food and beverage brand.  While being filmed, our staff went around, stirring up a fun loving atmosphere which drew up the crowd.  Looks like they had a blast out there!

Aveda Activation: Brand Ambassadors

Location:  New York, NY

Brand Ambassadors dressed in slick black went around the streets of the Big Apple handing out Aveda products to women.  For two days, they promoted Aveda, meeting new people answering questions about the products.  Women were so excited about trying the samples.  Looks like the street marketing team had a great time distributing these goodies, and the women loved meeting our Brand Ambassadors!

Nissan Leaf Tour: Brand Ambassadors

Location: New York, NY

The Nissan LEAF Tour vehicle full of Brand Ambassadors traveled around the NYC Metro area stopping at major locations.  They handed out promotional giveaways, met tons of people, and created an awesome energy towards branding Nissan!  People were excited about the Marathon and excited to win prizes including headphones, to backpacks, to even cowbells!  Looks like they had a great time out there!

Corn Nuts UFC Sampling: Brand Ambassadors

Location: Las Vegas, NV

Attack! Brand Ambassadors attended Final Four events in Las Vegas and had a ton of fun giving out samples of Corn Nuts to people.  Some have never heard of the brand, and others had a chance to try new flavors.  The promotional events were a success, everyone was in love and couldn’t stop munching!