To introduce the Medical Research Institute‘s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! conceptualized and executed a multi-market product introduction and promotion.Â Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events. Â An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info.Â Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.
Attack! staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama.Â 100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave their way through the mass of More Magazine readers.Â For the full “Hold It!” experience, take a look at the video below.
To promote Gwen Stefani’s Sweet Escape album, Attack! promoted a Verizon viral video to drive traffic to the ‘It’s a Wonderful Life’ website. The videos were viewed 1.3 million times, featured on 58 websites, mentioned in over 60 blogs and ranked #9 in favorite videos on YouTube for that day!