Wearable Media: Wii for Kaiser Permanente

Location: Honolulu, HI

Brand ambassadors outfitted in wearable media units visited high traffic locations in Hawaii this month, interacting with consumers to share information on Kaiser Permanente’s health care offerings. At a busy University of Hawaii football game and at popular Ala Moana Mall, teams wearing the units invited passers-by to play one of the many active and fun Wii Fit games streaming on their screens. Energetic and personable brand ambassadors shared Kaiser branded premiums, as well as brand messaging, throughout the promotion, and had a curious crowd surrounding them at all times!

Event Sampling: Coffee-mate

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Locations: New Orleans, Atlanta, Washington D.C. and Chicago

To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle cookbooks) and live performances by Attack M.C.s, singers, and pots n’ pans percussionists.  The talented staff, all dressed in Coffee-mate chef uniforms, used AdWalker technology to distribute coupons.

For more info, click here to read the article Event Marketer magazine featured on the campaign.

Wet-Sampling: Ready to get CRUNK!!!

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Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

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Retail Marketing: Back-to-School at Skechers

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Locations: Seattle, Dallas, Reno and Honolulu

To drive back-to-school shoppers into key Skecher’s retail stores, Attack! sent energetic brand ambassadors into high traffic shopping centers. Ambassadors were outfitted with Pixmen technology, a wearable media that displayed an LCD screen playing Skechers commercials. Over 6,000 coupons were distributed and received a 30-40% redemption rate!

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