An experience for youth that’s “Army Strong!”

Markets: New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S Army’s Strength In Action Tour was intended to reach out to young people all across the U.S.A. and promote a healthy and active lifestyle.  As executed by Attack!, tour attractions included a squad of brand ambassadors  who led those youngsters in athletic competitions, fitness demos, even rock climbing and the chance to experience a flight simulator.

Recipient of a recent PROMO Magazine PRO Award, the tour was cited for showing “what life in the Army would be like, an experiential strategy drives a high level of pre-qualified candidates and dispels any preconceived notions candidates might have.”  The campaign also worked in concert with the Army’s existing support of NASCAR and other sponsorships, delivering a tangible example of what “Army Strong” represents as a personal growth and career path.

Brand Ambassadors: Angels Family Sundays

Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

Holiday Brand Ambassadors: Santa’s Workshop

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Promotional-Event-Staffing-Santa-WorkshopLocation: Washington, D.C.

Attack! brand ambassadors helped spread the holiday cheer at Santa’s Workshop in Washington, D.C.. Fun and energetic promotional staff members helped manage traffic through Santa’s workshop and assisted Christmas photographers during operating hours.  Brand ambassadors led excited children through Workshop hallways and lines to take photos with Santa and Mrs. Claus.

Buzz Marketing: Bobbi Brown Beauty Rules

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Location: New York City, NY

Attack!’s  energetic and outspoken Brand Ambassadors hit the streets of NYC to distribute branded handouts and postcards from the well known international cosmetics company, Bobbi Brown. The mission was to perform an Out-of-Home marketing campaign to promote and create buzz around their new book launch in September, Beauty Rules. The book, which is geared towards tweens, teens, and twenties, was the cause of a lot of excitement in Rockefeller Plaza .

Event Staffing: Canada Youth Program

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Locations: Belleville, ON; Collingwood, ON; Edmonton, AB; Halifax, NS; Kelowna, BC; Montreal, QB; Muskoka, ON; Owen Sound, ON; Quebec City, QC; Sarnia, ON; Toronto, ON; Winnipeg, MB

Attack! tech savvy promotional brand ambassadors worked at various festivals, concerts and events  throughout Canada to help launch Blackberry’s latest smart device. From June to September, spokesmodels demonstrated the newest capabilities of Blackberry phones to interested young consumers. Brand ambassadors also visited school campuses to spread the word about the newest gadget and invited students to try out the phones.

Event Sampling: Popchips Tailgate

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Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!

Event Marketing for Kids: PBS’ The Zula Patrol at Children’s Day

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Location: South Street Seaport, Manhattan, New York City

Children’s Day 2008, the 15th annual national celebration of children, was a fun and memorable experience thanks in part to the cuddly, friendly, costumed characters from PBS‘ animated television series, The Zula Patrol. Two Attack! staff dressed as lovable members of the Zula cast interacted with excited children. Two additional helpers were on hand to introduce children to the characters, take photos, and keep everyone laughing and smiling throughout the event.

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Event Marketing: SKATE DAY!

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Location: Tampa, San Diego, Los Angeles, and New York City

To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked skaters the lowdown on the site.

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Wet-Sampling: Ready to get CRUNK!!!

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Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

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College Marketing: DarkWatch: Campus Infiltration

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Locations: Over 20 college campus

To promote the new video game ‘DarkWatch‘, Attack! executed a college campus marketing campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.

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