Auction.com: Brand Ambassadors

Image

Image

Going once! Going Twice!

Attack! sent Brand Ambassadors to courthouses around the country to attended auctions for street marketing where they were able to meet and engage with consumers.  People in attendance received promotional materials for a popular auction site and gained more information from knowledgeable  brand ambassadors!

NHL Sponsorship Activation: Brand Ambassadors

Image

Image

Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHL’s biggest sponsors, Phillips Norelco.  8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs. Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.  Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!

Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

Buick Ride and Drive: Brand Ambassadors

Location: Phoenix, AZ; Miami, FL

Attack! Brand Ambassadors in connection with Buick ran a series of Ride and Drive events in numerous cities to promote the launch of their new line and to encourage a large amount of test drives.  For these promotional events,Brand Ambassadors played the important role of “side-seat drivers” and also handed out various promotional items to eager Buick car enthusiasts.

[Photo Courtesy of www.buick.com]

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Ustream T-Mobile Fan Madness

T-Mobile-U-Stream-Brand-Ambassadors2

T-Mobile-U-Stream-Brand-AmbassadorsLocation: Storrs, CT; Gainesville, FL; Durham, NC; Chapel Hill, NC; Richmond, VA; Columbus, OH; Tallahassee, FL

Attack! brand ambassadors organized on-site games and activities during NCAA March Madness to promote T-Mobile and online video streaming client U-stream. In 7 major markets throughout the East Coast, energetic teams of brand ambassadors interacted with basketball fans by playing mini basketball games and distributing T-mobile freebies.  Event attendees were also encouraged to  test out new mobile demo products.

Newspaper Distribution: amNewYork @ Fashion Week

amNY-Promotional-Distributions-Street-Team

amNY-Event-Marketing-in-New-York-City

Location: New York City

Attack! was out in full-force at one of the Big Apple’s most anticipated Spring events, Fashion Week.  Attack! brand ambassadors mingled with attendees at Bryant Park for four days, distributing 4,000 copies of amNewYork, the city’s premiere culture newspaper.

Holiday Sampling: Safeway’s O Organics

Safeway-Street-Teams-in-San-Francisco

Safeway-Promotional-Staff-Distributing-Samples

Location:  San Francisco, CA

Attack! was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement for the line of organic food by distributing 4,000  brownies, 2,000 mini boxes of raisins, 4,000 juice pouches, and an infinite amount of seasonal cheer!

Buzz Marketing: Dude, where’s my Bailout Wine?

Bailout-Wine-Holiday-Costumed-Character-in-San-Francisco

CrushPad-Promotional-Model-Street-Teams-in-San-Francisco

Bailout-Wine-Event-Marketing-with-Costumed-Characters

CrushPad-Promotional-Model-in-San-Francisco

Location:  San Francisco, CA

Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers a $2 economic stimulus check.  Hoping to ease market volatility woes, local Attack! Brand Ambassadors faced the crisp San Francisco holiday breeze in Union Square for five hours wearing nothing but a 50 pound wine barrel.  They distributed flyers, engaged shoppers, amused spectators, and created much needed buzz for Bailout Wine.

Holiday Sampling: Harajuku Lovers at Macy’s Parade

Harajuku-Lovers-Street-Team-at-Macys

Harajuku-Lovers-Promotional-Staff-Distributing-Fliers

Harajuku-Lovers-Distributing-Samples-in-New-York

Location: New York City, New York

Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens and teeny-boppers especially excited about the promotion!