Street Team Stealth Distribution: Batman Arkham Asylum

Locations: Orlando, FL; Daytona Beach, FL; Melbourne, FL; Sacramento, CA; Stockton, CA; Modesto, CA; Denver, Co; Miami, FL; Ft. Lauderdale, FL; Phoenix, AZ; Cleveland, OH; Minneapolis, MN; St. Paul, MN; Tampa, FL; St. Petersburg, FL; Sarasota, FL; Seattle, WA; Tacoma, WA; Houston, TX; Detroit, MI; Atlanta, GA; Washington D.C., WA; Dallas, TX; Fort Worth, VA; Boston, MA; San Francisco, CA; San Jose, CA; Philadelphia, PA; Chicago, IL; New York, NY; Los Angeles, CA

To increase excitement for the new release of Batman: Arkham Asylum, Attack! Street Teams hid Security Access Cards in select locations. The 20 city stealth distribution targeted gamer hang out’s such as comic-book shops, gaming retailers, and college campuses. Each of the 18,000 Security Cards distributed led gamers to a secret website that allowed exclusive access to the game. Batman: Arkham Asylum sold 593,000 units in the first 4 days of sale.

Specialty Promotional Staff: Arizona Office of Tourism Day Spa

Locations: Los Angeles, CA; Denver, CO; Chicago, IL

To complement the Arizona Office of Tourism’s advertising campaign, Attack! helped construct day spas in office buildings across three major markets.   Over the course of the program, professional masseuses gave out 3,482 massages while brand ambassadors handed out over Arizona 30,000 postcards. Each pop-up day spa used ambient lighting, soothing music and scenic backdrops of beautiful Arizona landscapes to create a relaxing, vacation-like atmosphere.