Home Depot Flowerblasting Program: Street Teams

Location:  Charlotte, NC ; Columbus, OH ; Houston, TX ; Kansas City, MO ; Phoenix, AZ ; Salt Lake City, UT

In preparation for the launch of Spring Black Friday, street marketing teams became ninjas, anonymously flowerblasting various neighborhoods and communities to spread awareness.  Teams of two delivered the flowerpots assembled the day before to 250 locations across six markets. This guerrilla marketing project spread spring fever and looks like they had a fun time surprising people with gifts on their doorstep!

Buzz Marketing: Dude, where’s my Bailout Wine?

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CrushPad-Promotional-Model-Street-Teams-in-San-Francisco

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Location:  San Francisco, CA

Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers a $2 economic stimulus check.  Hoping to ease market volatility woes, local Attack! Brand Ambassadors faced the crisp San Francisco holiday breeze in Union Square for five hours wearing nothing but a 50 pound wine barrel.  They distributed flyers, engaged shoppers, amused spectators, and created much needed buzz for Bailout Wine.