Street Teams: Beach Cruiser Brigade

Market: Los Angeles, CA

Attack! brand ambassadors hit the sunny streets of Santa Monica and Venice Beach to help promote the grand opening of the Santa Monica Place Mall. Each promotional staff member rode chic beach cruiser bicycles and informed passersby of the opening date of the mall.  Interested pedestrians were encouraged to sign-up for mall newsletters which also gave them the opportunity to win 1 of 10 iPad units!