Wet-Sampling: The Jimi Hendrix Liquid Experience

Jimi-Hendrix-Street-Team-Drink-Sampling

Attack! introduced thousands of consumers to Beverage Concepts‘ new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi drink, evangelized the product to customers, and engaged EVERYBODY who walked near the sampling station.

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