Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Bi-Lingual Marketing: T-Mobile Premio Nuestro

TMobile-Bilingual-Spanish-Speaking-Promotional-Staff

Tmobile-Hispanic-Marketing-Bilingual-Promotional-Staff

Locations: Houston, TX; New York, NY

Attack! Spanish speaking street teams visited busy city streets in New York and Houston to help promote the newest T-Mobile Sidekick. Leading up to the Premio Lo Nuestro  People’s Choice Latin Music Awards, bi-lingual brand ambassadors distributed flyers at universities, shopping districts, cafes, sporting events and Latin community facilities. Interested consumers were also encouraged to enter a sweepstakes to win tickets to the upcoming Premio Lo Nuestro event.