Locations: Houston, TX; New York, NY
Attack! Spanish speaking street teams visited busy city streets in New York and Houston to help promote the newest T-Mobile Sidekick. Leading up to the Premio Lo NuestroÂ People’s Choice Latin Music Awards, bi-lingual brand ambassadors distributed flyers at universities, shopping districts, cafes, sporting events and Latin community facilities. Interested consumers were also encouraged to enter a sweepstakes to win tickets to the upcoming Premio Lo Nuestro event.