Locations: Over 50 stores across America
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as MRI Brand Ambassadors. Engaging BAâ€™s offered consumers samples of the delicious products, leading to a record boost in sales for MRI and GNC. 540 demos were executed in over 50 stores across America and approximately 43,000 samples and 13,000 coupons were distributed.