Brand Awareness: Blimpies




Location: Los Angeles, CA

In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness to promote Blimpie’s select $5  sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and hungry passers-by of all ages. In addition, the Blimpie ambassadors distributed 3,000 flyers to promote 99-cent sub Fridays. The campaign spanned seven markets and several months and successfully got the word out on Blimpie’s tasty subs and great deals.