Buzz Marketing: Bobbi Brown Beauty Rules

Bobbi-Brown-Guerrilla-Marketing-and-Street-Teams

Location: New York City, NY

Attack!’s  energetic and outspoken Brand Ambassadors hit the streets of NYC to distribute branded handouts and postcards from the well known international cosmetics company, Bobbi Brown. The mission was to perform an Out-of-Home marketing campaign to promote and create buzz around their new book launch in September, Beauty Rules. The book, which is geared towards tweens, teens, and twenties, was the cause of a lot of excitement in Rockefeller Plaza .

Street Sampling: Pretty Powerful

Markets: New York, NY; NYC

Attack!’s crew of outgoing brand ambassadors hit the streets of NY to help promote the well known international cosmetic company, Bobbi Brown. Promotional spokesmodels raised awareness about the cosmetic’s newest Pretty Powerful Campaign. Street teams successfully distributed branded Bobbi Brown handouts and postcards throughout high foot traffic locations .