Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Event Staffing: Canada Youth Program



Locations: Belleville, ON; Collingwood, ON; Edmonton, AB; Halifax, NS; Kelowna, BC; Montreal, QB; Muskoka, ON; Owen Sound, ON; Quebec City, QC; Sarnia, ON; Toronto, ON; Winnipeg, MB

Attack! tech savvy promotional brand ambassadors worked at various festivals, concerts and events  throughout Canada to help launch Blackberry’s latest smart device. From June to September, spokesmodels demonstrated the newest capabilities of Blackberry phones to interested young consumers. Brand ambassadors also visited school campuses to spread the word about the newest gadget and invited students to try out the phones.