Publicity Stunt: ZIG. ZAG. ZUG.

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Locations: New York, Los Angeles, San Francisco, Chicago and Miami

Attack! stage the ambient introduction of MINI Cooper‘s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact urban areas. Attack drivers also served as brand ambassadors, handing out branded products, 500 spec sheets, and over 1,000 ‘Clubman’ focus books.

Learn more about the MINI Cooper marketing campaign.

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Wet-Sampling: The Jimi Hendrix Liquid Experience

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Attack! introduced thousands of consumers to Beverage Concepts‘ new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi drink, evangelized the product to customers, and engaged EVERYBODY who walked near the sampling station.

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