Flash Mob: Whisky Scavenger Hunt

[vimeo vimeo.com/13655172]
Location: New York City, NY; Chicago, IL

Attack! sent out a flash mob of “Lost Explorers” in New York and Chicago on May 18, 2010 to coincide with the launch of a popular whisky’s online scavenger hunt. Over 200 actors flooded the streets, dressed in explorer khakis and hats, asking nearby pedestrians for help with treasure maps.  At the treasure location, Attack! bongo drummers filled the air with percussion beats leading up to the big treasure “excavation” that captured nearby attention and crafted much public buzz for the online scavenger hunt campaign.