Street teams: Gunk “It Cleans”

Location: Bristol, TN; Boston, MA; Charlotte, OH; LasVegas, NV; Myrtyle Beach, SC; Pontiac, MI

Attack!’s energetic brand ambassadors hit the streets of five major markets to help the ‘Gunk’ brand create buzz around their line of popular automotive care products. The campaign created a WOW factor by offering complimentary windshield cleanings demonstrating the wonders of using the Gunk products. The ‘Gunk’ street teams specifically raided automobile events, biker events, car shows and high traffic retailer locations to target the audience directly. Flyers with extra information about the product line were also handed out to customers that wanted to learn more.