Attack! attends Event Marketing Summit 2011


Location: Chicago, Illinois

The Attack! team recently made their way to Chicago to meet the incredible people that make up the industry at the Event Marketing (EM) Summit 2011. There was plenty of energy, great conversations and connections made during the EM Summit making it a truly worth while journey.   For people that visited the booth the team handed out sumo squishy, bottles of sake and limited edition Attack! t-shirts, not to mention the fantastic prizes including the new iPad 3 (No, this is not a typo)!  Booth guests were also able to get their photo taken with Byamba, Five times Sumo World Champion.

Check out all of the photos and prize winners at  http://bitly.com/ems_11

Event Marketing: Sharp MLB Stadium Events

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Locations: Atlanta, GA; Chicago, IL; Miami; FL; Los Angeles and Anaheim, CA; San Francisco, CA

Attack! brand ambassadors headed to the nation’s best baseball stadiums to help promote Sharp’s newest LED LCD television sets. During each game, promotional representatives demonstrated all device capabilities and applications to interested event attendees. Brand ambassadors interacted with baseball fans and encouraged guests to learn more about Sharp products.

Street Team Marketing: Men’s Wearhouse Suit Drive

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Locations: New York, NY; Chicago, IL; San Francisco, CA; Washington, DC

Attack! promotional models headed out to busy city streets in New York, Chicago, San Francisco and Washington D.C. to help promote the Men’s Wearhouse National Suit Drive.  The suit drive collects donated dress clothes to give to those in need of formal attire. Brand ambassadors held large display posters and created buzz around the program dressed in only boxer shorts and a tie. The annual suit drive will be running throughout September with the goal of collecting 100,000 donated suits by the end of the month.

Flash Mob: Whisky Scavenger Hunt

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Location: New York City, NY; Chicago, IL

Attack! sent out a flash mob of “Lost Explorers” in New York and Chicago on May 18, 2010 to coincide with the launch of a popular whisky’s online scavenger hunt. Over 200 actors flooded the streets, dressed in explorer khakis and hats, asking nearby pedestrians for help with treasure maps.  At the treasure location, Attack! bongo drummers filled the air with percussion beats leading up to the big treasure “excavation” that captured nearby attention and crafted much public buzz for the online scavenger hunt campaign.

Buzz Marketing: NBA Live 2009

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Locations:  Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York

To create buzz for the 2009 NBA Live Challenge Events, Attack! brand ambassadors took it to the streets and passed out flyers in 11 different cities.  Brand ambassadors also posted posters on college campuses, in malls and at various hot spots around town.  The street marketing initiative brought fans and players out to the NBA Live Challenge games in record numbers.  Over 10,000 flyers and 2,000 posters were distributed!

Costumed Sample Distribution: Lush’s Lushman Shaves the World!

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Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In total, Lushman and Lush brand ambassadors distributed approximately 5,000 samples and 9,000 coupons to starstruck shoppers.

Cause Marketing: Movember Awareness

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Locations: New York City, San Diego, San Francisco, Los Angeles, Chicago

Movember, the month-long, mustache-themed annual event raising awareness and funds for prostate and testicular cancer, partnered with Attack! Marketing & Promotions to send talented and energetic staff into five U.S. cities.  At high traffic events and locations in each market,  Attack teams sported Movember branded apparel and handbags as they distributed and posted a variety of mustache stickers (branded with the Movember website), shared information on the cause, and collected email addresses of those eager to learn more about the organization.   At the end of the campaign, the street teams had distributed approximately 60,000 mo stickers.

For a slide show of some our favorite Movember photos, click here.  Be sure to check out Movember.com for information on how you can contribute to the cause.

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Bridal Marketing: Modern Bride

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Location:  Chicago, IL

Over a weekend in November, Modern Bride treated the women of Chicago to 3,000 hot pink carnations.  Attack! brand ambassadors used the flowers  to promote an upcoming “Girls Night Out” event by tagging each flower with event information.  The Attack! teams painted the town pink by targeting women  at bridal boutiques, departments stores, nail salons,  and spas.

Event Sampling: Coffee-mate

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Locations: New Orleans, Atlanta, Washington D.C. and Chicago

To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle cookbooks) and live performances by Attack M.C.s, singers, and pots n’ pans percussionists.  The talented staff, all dressed in Coffee-mate chef uniforms, used AdWalker technology to distribute coupons.

For more info, click here to read the article Event Marketer magazine featured on the campaign.

Publicity Stunt: More Magazine “Hold It”!

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Location:  Chicago, IL

Attack! staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama.  100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave their way through the mass of More Magazine readers.  For the full “Hold It!” experience, take a look at the video below.

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