Mock Protest: City Heights Rally Team


Location:  San Jose, CA

Attack! sent mock protesters armed with picket signs demanding “better views” and “lower dues” to downtown San Jose to increase awareness  of City Heights high-rise living.  Three “rally teams” of 10 men and women marched in and around downtown San Jose, chanting for  “high-rise living”, “downtown excitement” and “better views… lower dues”.  Brand ambassadors handed out postcards to those wanting to know more, and, at the end of the weekend, over four deposits for City Heights apartments had been placed (over 1.2 million in revenue!).