Publicity Stunt: Hylands Cold and Cough

Location: Miami, FL; Los Angeles, CA; Philadelphia, PA

To promote Hylands’ Cold and Cough medicine , Attack! choreographed a fun, original dance for costumed street teams to perform in high traffic areas of three major cities. Talented brand ambassadors dressed in robes  broke out into themed dance routines to demonstrate the effectiveness of the cold remedy while team members passed out promotional samples.

To view a video of the street teams in action click here!