Taxslayer tailgates the SEC Conference

Brand Ambassadors hit the road for a SEC mobile tour starting in Texas, headed to the Florida Gator Bowl. Promotional sunglasses, t-shirts, and bottle openers were handed out to generate awareness of the Taxslayer.com brand and its software.

Attack! setup booths alongside the rally bus outside of stadium parking lots to educate tailgaters on the tax preparation software advantages. People of all ages were able to bring something back and enjoy some good o’l college football.

 

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

Nutella: Collegiate Sampling and Brand Ambassadors

Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota

Who doesn’t love Nutella?  Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.  Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.  Crowds of scholars walked away with thousands of samples and flyers!

Brand Ambassadors: Axe College Invasion

Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;  Philadelphia, PA; New York, NY;  Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA

Axe Body Spray’s slogan, “Even Angels will Fall” sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!

Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Spray’s new fragrance. Brand ambassadors possessing  the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!

Experiential Marketing: Chegg Textbook Rentals

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Locations: Fullerton, CA (Fullerton College); Tucson, AZ (University of Arizona), Fresno, CA (Cal State Fresno), Villanova, PA (Villanova University), Reno, NV (University of Nevada Reno), Long Beach, CA (Cal State University Long Beach),; San Marcos, CA (CSU San Marcos), Chico, CA (Cal State Chico)

Attack! college-activation brand ambassadors headed to a west coast college campuses to help promote Chegg’s book rental program. Promotional spokesmodels interacted with students at Chegg kiosks placed in university bookstores.  Interested students were encouraged to sign-up for the program on multimedia platforms available at each service station.

Wet-Sampling: Ready to get CRUNK!!!

Crunk-Street-Teams-Passing-Out-SamplesCrunk-Street-Teams-And-Brand-Ambassadors

Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

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College Marketing: DarkWatch: Campus Infiltration

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Locations: Over 20 college campus

To promote the new video game ‘DarkWatch‘, Attack! executed a college campus marketing campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.

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