Experiential Marketing: Chegg Textbook Rentals

Chegg-Book-Rental-College-Activation-Brand-Ambassadors

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Locations: Fullerton, CA (Fullerton College); Tucson, AZ (University of Arizona), Fresno, CA (Cal State Fresno), Villanova, PA (Villanova University), Reno, NV (University of Nevada Reno), Long Beach, CA (Cal State University Long Beach),; San Marcos, CA (CSU San Marcos), Chico, CA (Cal State Chico)

Attack! college-activation brand ambassadors headed to a west coast college campuses to help promote Chegg’s book rental program. Promotional spokesmodels interacted with students at Chegg kiosks placed in university bookstores.  Interested students were encouraged to sign-up for the program on multimedia platforms available at each service station.