In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men′s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand′s… Continue reading
Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadorsÂ focused on consumer engagementÂ at theseÂ events, while theyÂ gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.
When 2012â€™s Lawless was released to DVD, Attack!â€™s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendeesâ€™ love for all things automotive with Lawlessâ€™s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gangâ€™s illegal activities. Many people had seen the movie and thought â€œLawless did a great job of portraying gangster films in an older time period.â€ While prohibition and distilleries were also central to the plot, one man wanted to know: â€œDid you bring any moonshine?!â€
Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour aroundÂ ConnecticutÂ during the holiday season. Promotional modelsÂ engaged with consumer interaction and distributed samplesÂ as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Attack! goes to Six Flags Massachusetts withÂ Brand Ambassadors, Street Teams, and Field Market ManagersÂ to promote Wheat Thins. Samples were distributed, mobile check-insÂ were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.
Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the Â shopping season. Brand ambassadorsÂ work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. FirstÂ NiagaraÂ was a able to build a presenceÂ through consumer engagement while giving the gift of giving for the holidays.
With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.
New York City, NY; Chicago, IL; Los Angeles, CA
To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, â€œPretty Powerfulâ€ is geared towards all women, regardless of age or ethnicity.
The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.Â The street team was even able to direct traffic into Bloomingdaleâ€™s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.