Costumed Sample Distribution: Lush’s Lushman Shaves the World!




Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In total, Lushman and Lush brand ambassadors distributed approximately 5,000 samples and 9,000 coupons to starstruck shoppers.

Publicity Stunt: Nike Windrunner



Location: Hollywood, CA

This September Attack! helped to promote Nike as they hosted a world premiere movie night to celebrate their renowned Windrunner jacket. Humorous short films, all featuring the Windrunner as a central character or plot point, were shown to the gathered crowd of hipsters, ballers, movers and shakers. Attack’s costumed Windrunner character engaged with movie goers as they mingled over drinks and a live DJ set before and after the premiere, keeping the soiree spirit alive throughout the event.