The Mr. Peanut 5K Race Activation

Consumer engagement with a costumed character at a experiential marketing event

Mr. Peanut at the Mr. Peanut 5K.

Mr. Peanut in the landscape of the experiential marketing event focused on Consumer Engagement

With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.

Nesquik Paparazzi Mob

Location:  Los Angeles, CA

Brand Ambassadors and a costumed Nesquik Bunny went around three high-traffic areas in Los Angeles using street marketing to promote the well-known food and beverage brand.  While being filmed, our staff went around, stirring up a fun loving atmosphere which drew up the crowd.  Looks like they had a blast out there!

Jamba Juice Live Fruitfully Blogger Fitness Expo: Brand Ambassadors

Location: Los Angeles, CA

Attack! Brand Ambassadors and fruity Costumed Characters were full of energy and excitement to promote Jamba Juice branding as the leader in Fun, Health, and Wellness! Bloggers were flown in from all around the country to participate in heart-pumping exercises.  Once they touched down they were brought in via party bus and participated in Parkour, Hula Hoop Workouts, and other various workshops, all while learning about how Jamba Juice can contribute to their healthy “fruitful” life.

Four Loko: Costumed Characters

Location: New York, NYC

Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumed zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!

T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Brand Ambassadors: Ride the Ducks

Location: San Francisco, CA

Attack! street teams hit the busy streets of San Francisco to reinvigorate awareness around Ride the Ducks’ unique amphibious landing craft tours of the city. Proudly flying branded balloons and dancing through the city, Attack!’s energetic brand ambassadors and a lively costumed character of the city-tour group’s mascot, Splash grabbed both locals’ and tourists’ attention. The teams distributed promotional flyers and coupons while offering interested audiences details on Ride the Ducks’ services!

Street Teams: Buffalo Wild Wings

Locations: Columbia, SC; Lexington, SC

Professional Attack! brand ambassadors hit the streets in Columbia and Lexington, SC to help promote Buffalo Wild Wings during a USC game day.  Street teams distributed coupons and flyers to sports enthusiasts and conducted a ‘register to win’ booth in high traffic areas near the USC Campus.  A costumed brand ambassador dressed as the Buffalo Wild Wings Mascot was on site to interact and engage consumers.

Costumed Character: Mr. Peanut

Costumed-Character-MrPeanut-DC

Costumed-Character-Mr-PeanutLocation: Washington, D.C.

Professional Attack! brand ambassadors visited the Corp’s Network’s annual conference to help promote Planter’s partnership with the organization. A costumed brand ambassadors dressed as Planter’s signature mascot, Mr. Peanut, posed for photos with event attendees. Promotional Planter’s giveaways were distributed to all conference guests.