Street Team Marketing: Amtrak 3D Interactive Murals

Markets: Fresno, CA; Irvine, CA; Los Angeles, CA; Roseville, CA; Stockton, CA

Attack! sent out fun and energetic brand ambassadors to lend a hand in Amtrak’s newest travel campaign. During each event, interactive street murals were created by professional 3D artists to promote the Amtrak motto, “Travel Made Simple.” Promotional brand ambassadors distributed coupons and informational pamphlets on Amtrak services while passersby watched artists design each intricate train mural.

Flyering: Whole Foods Market

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Location: New York, NY

Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.

Costumed Sample Distribution: Lush’s Lushman Shaves the World!

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Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In total, Lushman and Lush brand ambassadors distributed approximately 5,000 samples and 9,000 coupons to starstruck shoppers.

Brand Ambassadors in Street Sampling: Del Taco’s Inferno

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Location: Los Angeles

Attack! brand ambassadors promoted Del Taco by creating a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out alongside a branded fire-truck, samples of Inferno, chips, beverages and Del Taco coupons. The firetruck and sparkling field staff mingled with people at Angels and Dodgers baseball games, as well as at popular Los Angeles beaches on Memorial Day Weekend.

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Retail Marketing: Back-to-School at Skechers

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Locations: Seattle, Dallas, Reno and Honolulu

To drive back-to-school shoppers into key Skecher’s retail stores, Attack! sent energetic brand ambassadors into high traffic shopping centers. Ambassadors were outfitted with Pixmen technology, a wearable media that displayed an LCD screen playing Skechers commercials. Over 6,000 coupons were distributed and received a 30-40% redemption rate!

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Guerrilla & Street Sampling: Nestle Waters

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Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix

Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!

Learn more about the Nestle Waters marketing campaign.

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Wet-Sampling: The Jimi Hendrix Liquid Experience

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Attack! introduced thousands of consumers to Beverage Concepts‘ new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi drink, evangelized the product to customers, and engaged EVERYBODY who walked near the sampling station.

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