Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juiceâ€™s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.Â Â Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.Â Now that’s cool.
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness to promote Blimpie’s select $5Â sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and hungry passers-by of all ages. In addition, the Blimpie ambassadors distributed 3,000 flyers to promote 99-cent sub Fridays. The campaign spanned seven markets and several months and successfully got the word out on Blimpieâ€™s tasty subs and great deals.