Publicity Stunt: “A Gunfighter’s Pledge”

Hallmark-Channel-Promotional-Staff-as-Costumed-Characters Hallmark-Channel-Street-Team-Marketing

Locations: Los Angeles, Atlanta, Chicago, New York, Boston

To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighter’s Pledge”, Attack! sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high traffic areas across the U.S.. In total, the cowboys distributed 10,000 branded “Sheriff Badges”, relayed key messages about the show, and brought laughs and smiles to those lucky enough to get lassoed by one of the handsome cowboys.