Costumed Characters: Angelina Ballerina

Photo Credit: Life & Style Magazine

Markets: Las Vegas, NV; New York, NY.

Attack! costumed characters visited Las Vegas and NYC to promote children’s musical Angelina Ballerina.  In New York’s Central Park and at WNET Studios in Las Vegas, Angelina Ballerina entertained and promoted the upcoming musical amongst young groups of aspiring dancers.  Angelina was also on-hand to announce the partnership between the character and Katie Holmes’ Dizzy Feet charity at the Licensing International Expo.

Guerrilla Marketing and Premium Sampling: Popchips at Nike’s Human Race

PopChips-Marketing-in-Los Angeles

PopChips-Marketing-Event-Samplings-in-Los-Angeles

Location: Los Angeles, CA

The thousands that gathered at Nike’s Human Race this year were treated to a visit by the increasingly renowned popchips street team. Attack! gathered L.A.’s best and brightest to represent popchips at the world famous race. Racers were treated to a pre-race show that featured some of the area’s best “pop ‘n’ lockers”. All dancers wore popchips attire and performed alongside a team of energetic staff distributing bags of the product to hungry racers, both pre and post event. Take a peek at the video below to see a truly innovative and wildly successful sampling program.

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