Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Event Marketing: Degree Live Nation Sampling

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Locations: Tampa, FL; Dallas, TX; Charlotte, NC; Atlanta, GA; Virginia Beach, VA; Indianapolis, IN

Attack! nightlife brand ambassadors headed to various Live Nation concerts and events to help promote Degree’s latest products.  Stationed at busy concert entrances and exits, promotional brand ambassadors interacted with event attendees and distributed free samples of Degree products. Energetic promotional street teams visited Live Nation concerts which included performances by John Mayer, Kings of Leon, Brad Paisley, Toby Keith, Jonas Brothers, Sugarland, Rascal Flats, Tom Petty and Maroon 5.