Tour Management: XBox 360 Kinect

Location: New York, NY; Atlanta, GA; Norfolk, VA; Orlando, FL; Miami, FL; Tampa, FL; Boston, MA; Chicago, IL; Dallas, TX; Los Angeles, CA; Las Vegas, NV; Minneapolis, MN

Attack! brand ambassadors toured the country and visited various malls to help promote the new Xbox Kinect. The tour staff had a great time bringing awareness to the new product by demonstrating how the games worked and encouraged shoppers to participate as well. Tour managers supervised on-site set-up, booth activations and staff scheduling. Energetic brand ambassadors interacted with booth guests and encouraged consumers to sign-up for Xbox Kinect updates.

Event Marketing: Spot Events Smart Device

Markets: Atlanta, GA; Chicago, IL; New York City, NY; San Francisco, CA

Tech savvy Attack! brand ambassadors attended a series of events supporting the launch of a new smart  mobile device, The Kin. Promotional spokesmodels interacted with nightlife audiences and gave complete mobile demonstrations. Event attendees were also encouraged to test out the mobile unit  to have a first-hand experience with the new product.