Promotional Marketing Event: Petco’s Natural Neighborhood Shop

Location: Santa Monica, CA

Attack! street teams and brand ambassadors headed down to Santa Monica to help promote Petco’s Natural Neighborhood Festival. Over 500 furry friends and 600 owners came to the daytime event. An 8,000 sq. ft. grass field was constructed to hold pet yoga classes, grooming stations, expert speakers and table tops filled with endless amounts of natural canine snacks. Celebrity pet, Tillman, the skateboarding bulldog, made a guest appearance at the event and showed off his excellent boarding skills.  The event successfully introduced Petco’s new Natural Neighborhood Shop and also received local news coverage on ABC.