Publicity Stunt: VISA; Bastille Day!

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Location: San Francisco

In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and website traffic increased by 70% in the week following the event!

Read more on the VISA Bastille Day marketing campaign.

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College Marketing: DarkWatch: Campus Infiltration

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Locations: Over 20 college campus

To promote the new video game ‘DarkWatch‘, Attack! executed a college campus marketing campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.

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