When 2012â€™s Lawless was released to DVD, Attack!â€™s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendeesâ€™ love for all things automotive with Lawlessâ€™s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gangâ€™s illegal activities. Many people had seen the movie and thought â€œLawless did a great job of portraying gangster films in an older time period.â€ While prohibition and distilleries were also central to the plot, one man wanted to know: â€œDid you bring any moonshine?!â€
The folks over at Sebastian Professionals believe style should be unique, fierce, and make a statement. Attack! kept their companyâ€™s philosophy in mind when we coordinated a four day activation during the week of Fourth of July.
We didnâ€™t just want our attendees to be aware of Sebastianâ€™s products, we wanted them to build a preference for Sebastianâ€™s products by the end of our activation! To establish a long-lasting, deep commitment to the product family, we developed a program that was Â filled with cocktails, product demonstrations, and branded merchandise.
We also had fabulous hairstylists lead a hands-on workshop for participants with promotional models and mannequin heads to discuss the current trends in styling.
What best way to conclude this fierce and stylish week than with a yacht party complete with fireworks!
Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC
Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.Â At Tough Mudder obstacle course races (â€œThe Toughest Event on the Planet!â€), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed samplingÂ tents, supplying competitors with energy and encouragement.
Why choose Tough Mudder?Â First, itâ€™s an ideal place to demonstrate a product thatâ€™s all about convenience and on-the-go usage.Â Â Plus, presence at an event that represents the â€œultimateâ€ in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.Â And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.
Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX;Â Las Vegas, NV
Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie â€“Hypnoticâ€™s newest flavored liquor designed for women.
The promotional eventsÂ offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!
Going once! Going Twice!
Attack! sent Brand Ambassadors to courthouses around the country to attended auctions for street marketingÂ where they were able to meet and engage with consumers.Â People in attendance received promotional materials for a popular auction site and gained more information from knowledgeable Â brand ambassadors!
Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHLâ€™s biggest sponsors, Phillips Norelco.Â 8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs.Â Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.Â Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!
Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation. Â The event marketingÂ involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channelâ€™s popular chefs!
Locations: Bel Air, MD;Â Levittown, NY;Â Langhorne, PA;Â Waukesha, WI;Â Livonia, MI;Â Carteret, NJ;Â Florissant, MO;Â Tempe, AZ;Â San Fransisco, CA;Â Seattle, WA
Brand Ambassadors acted as night owls as they took over competitors midnight launch events at a popular gaming store to generate buzz and pre-order roll overs for the unreleased Assassins Creed Revelations! Â At the promotional events,Â Brand Ambassadors were able to have one on one interaction with excited gamers and provide them with rave cards and branded pint glasses.Â 10 markets were visited nationwide and a total of 3,409 pre-orders were sold!
For more information Brand Ambassadors!
Location: Los Angeles, CA
Attack! Brand Ambassadors and partner went to Los Angeles for â€œJourney to the Throneâ€!Â This promotional consumer activation created a roadie challenge ride & drive.Â Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.Â They also distributes thousands of promotional collateral!
Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota
Who doesn’t love Nutella?Â Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.Â Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.Â Crowds of scholars walked away with thousands of samples and flyers!