Attack! Brand Ambassadors and fruity Costumed Characters were full of energy and excitement to promote Jamba Juice branding as the leader in Fun, Health, and Wellness! Bloggers were flown in from all around the country to participate in heart-pumping exercises.Â Once they touched down they were brought in via party bus and participated in Parkour, Hula Hoop Workouts, and other various workshops, all while learning about how Jamba Juice can contribute to their healthy “fruitful” life.
Attack! executed a street marketingÂ sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Centâ€™s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!
Location: Phoenix, AZ; Miami, FL
Attack! Brand Ambassadors in connection with Buick ran a series of Ride and Drive events in numerous cities to promote the launch of their new line and to encourage a large amount of test drives.Â For these promotional events,Brand Ambassadors played the important role of â€œside-seat driversâ€ and also handed out various promotional items to eager Buick car enthusiasts.
[Photo Courtesy of www.buick.com]
Location: Park City, UT
Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Stillâ€™!Â These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.Â Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.Â We rate these Attack!ers two thumbs up!
[Photo courtesy of www.canon.com]
Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX
These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).Â Shoppers also had the chance to try the awesome new Echo SmartPenâ€™s themselves!
Location: New York, NYC
Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumedÂ zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jacksonâ€™s â€œThrillerâ€.
A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very â€œlokoâ€ Halloween night.
Check out the video from the night here!
Location: New York, NY; Atlanta, GA; Los Angeles, CA.
To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks toÂ help T-Mobile Find the Elf.
The promotional eventÂ was made ofÂ extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!
The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.
For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.
The Attack! team recently made their way to Chicago to meet the incredible people that make up the industry at the Event Marketing (EM) Summit 2011. There was plenty of energy, great conversations and connections made during the EM Summit making it a truly worth while journey.Â Â For people that visited the booth the team handed out sumo squishy, bottles of sake and limited edition Attack! t-shirts, not to mention the fantastic prizes including the new iPad 3 (No, this is not a typo)!Â Booth guests were also able to get their photo taken with Byamba, Five times Sumo World Champion.
Check out all of the photos and prize winners atÂ http://bitly.com/ems_11
Attack! brand ambassadors organized on-site games and activities during NCAA March Madness to promote T-Mobile and online video streaming client U-stream. In 7 major markets throughout the East Coast, energetic teams of brand ambassadors interacted with basketball fans by playing mini basketball games and distributing T-mobile freebies.Â Event attendees were also encouraged toÂ test out new mobile demo products.